.: Alarm Clock by DEP, 1930´s :.

Durée, Elégance, Précision - durability, elegance, precision - the marketing words used in DEP clocks advertisements in the 1920's and 30's. The brand DEP came from the family name Dépéry who were well-established clockmakers as well as clock parts manufacturers and flourished between 1826 and 1954. With the downturn of the early 1930's falling into a full-blown economic depression, the retail market in many sectors collapsed and clock makers were no exception. People simply did not purchase non-essentials. DEP tried to weather the storm by producing more utilitarian alarm clocks. But the competition for the utilitarian clock market was fierce and finally after WWII, the clock brand DEP disapppeared completely. (from sushi´s blog)