.: French Bakelite Alarm Clock by Bayard :.

Clockmaking was the economic engine of the small village of Saint Nicholas D'Aliermont in Normandy for over 250 years. In 1902 the Company Albert Villon, Duverdrey et Bloquel was rebaptized Duverdrey & Bloquel, in 1928 the brand name Bayard was retained. Bayard was chosen in reference to a character of French history known as the Chevalier de Bayard, who was without fear and without reproach. (from sushi´s blog)